The way we had always lived our lives was completely upended in the year 2020. Since the coronavirus pandemic began in March, social events such as dinner parties, art exhibitions, and expensive fashion weeks have been cancelled. As lockdowns forced most of the world’s population to remain inside their homes, ideas began to alter regarding how we should dress, how we should beautify ourselves, and how we should feel good when we are confined to our homes and forced to interact with the same individuals on a daily basis. Fashion evolves alongside the progression of life. The need to get dressed up, despite the fact that one would rather wear something more comfortable, remains.
Along with fashionable athleisure brands, which are now a staple in every woman’s closet, day dresses — the new loungewear – are also becoming increasingly popular. The trend first appeared on the catwalk in the form of form-fitting gowns, frequently with puffy sleeves and ethereal fabric. Alongside them, designers Fendi and Jil Sander have designed long tunics with multiple layers that are comfortable enough to wear either at home or out and about. Middle Eastern fashion designers have also jumped on the bandwagon, resulting in the release of a slew of delicate gowns suitable for a wide range of events. These days, adaptability and versatility are essential skills to have.
At Goddiva, Reema Al Banna designed a number of long dresses, some in the style of a tunic, and others with a close-fitting bodice that was reminiscent of gowns from the 1940s. These are embellished with the distinctive artistic flare of the designer, which can be seen in the form of long, colourful lines and shapes as well as whimsical sketches. Dresses and skirts that make a woman feel good are still very much here and will never go out of fashion or be overlooked, even during these times, comments Al Banna. “While everyone is saying that leisurewear and activewear are taking over, I believe that dresses and skirts that make a woman feel good are still very much here and will never go out of fashion or be overlooked.” My collections will always include dresses that are both simple and pleasant to wear, as well as stunning designs that are appropriate for any event. It is highly likely that we will employ stretchy fabrics, such as jersey material.
Dubai-based In addition to button-down dresses, the line by Bouguessa features long shirts in a variety of earthy tones as well as solid colours. According to the designer Saamia, “they were made with excellent comfort in mind; the material is natural fibres for the majority, which allows the outfits to be breezy and easy.” “We want to focus on traditional pieces with a longer life cycle, but at the centre of this collection is the freshness of the material that gives this concept of day dresses and day wear as loungewear,” the designer explained. “We want to focus on classic items with a longer life cycle.” Mala Sina, a Lebanese designer residing in Dubai, captures both the necessity for success and the desire for luxury in her work. Her most recent collections feature figure-hugging halter dresses that are both alluring and comfortable to wear, allowing the wearer to move freely. As a designer, I’ve noticed a shift in the way women think about shopping. These days, women want to feel comfortable, elegant, and effortless all at the same time, and that’s exactly what I want to provide with this line of clothing. We are all in need of the essentials. We are all in search of something that would bind us together and make us feel at ease despite everything that is going on in the world.
The Roaring Twenties were a time of immense cultural transformation that followed the horrific influenza pandemic that occurred in 1918. The current trend of day dresses transports us back to that time period. In the United States, the right to vote was theoretically extended to include women in the year 1920. At the conclusion of each day during this era, women would hang up their house gowns and aprons and then go out to run errands and see friends. They wore clothes that were chic and comfy at the same time, made of luxurious materials. The cut of a woman’s house clothing as well as the material that it was made out of distinguished it from her day attire. The latter was constructed using a variety of fabrics, including silk, organdie, taffeta, and velvet in addition to more casual jersey, wool, linen, knits, crepe, and rayon. In essence, it assisted in denoting the newly acquired political and cultural liberties of a woman.
A British-Bangladeshi fashion designer named Saadia is well recognised for the streetwear abayas she has designed. Saadia has also created overlays and dresses that represent the requirement of this contemporary period to dress with both comfort and elegance. She argues that “comfort is the ultimate luxury, and loungewear is the new power dressing.” “Comfort is the new power dressing.” “I enjoy shaking up the traditional formal day wear, and I believe that the path to innovation lies in confronting new challenges.” The power of comfort is unlike any other power. I want all of us to embody that power of day dresses and bring it out into the world.