The global smart diapers market is anticipated to expand at a promising rate from 2021 to 2031. The growth of the smart diapers market can be ascribed to an increasing geriatric population in developed nations and a burgeoning population in emerging countries coupled with an increase in disposable incomes.
Hygiene refers to practices that promote personal health and prevent the spread of infectious diseases. According to UNICEF, since 2015, the population with access to fundamental hygiene administrations has increased by more than 500 million, from 5.0 billion to 5.5 billion. A smart diaper is a personal hygiene product used to monitor the health of babies and adults. It is one of the most promising innovations to enter the world of continence care. Increasing use of smart diapers in healthcare facilities, clinics, and nursing homes is projected to have a positive impact on the smart diapers market growth.
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Competitive Landscape
Market participants are coming up with innovative products and technologies to meet changing consumer needs.
Prominent players in the global smart diapers market are Wonderkin Co. (Honk Kong), Procter & Gamble (US), Abena (Denmark), Ontex (Belgium), Simavita (Australia), Vandrico Solutions Inc (Canada), Essity Aktiebolag (publ) (Sweden), Sinopulsar (Taiwan), ATZ Global Co., Ltd. (Bangkok), Kimberly-Clark (US), and DigiSense (Israel).
Trends and Opportunities
The rise in disposable income and increased internet penetration is the primary reason expected to drive the growth of the smart diapers market. Diaper manufacturers have developed smart diaper sensors that are linked to mobile applications, allowing medical professionals to track and monitor the status of the diaper. This provides medical specialists with immediate warning signs, allowing them to better address health issues that arise as a result of constant usage. These developments enable businesses to adjust their products to the needs of the adult and older consumer segments, thereby contributing to smart diapers market growth. Furthermore, the decline in mortality rates and increased childcare and health awareness are expected to contribute to the growth of the smart diapers market.
Moreover, the growing geriatric population is expected to increase market demand considerably. Over the projected period, the smart diapers market is expected to be driven by healthcare facilities, nursing homes, and clinics that serve the elderly. According to WHO statistics, over 119 million individuals will be over the age of 65 in Europe alone by 2025. This equates to roughly 16% of the overall European population. This would create a need for smart diapers because of the large senior population and to relieve pressure on the health care and elderly care systems.
The COVID-19 outbreak is expected to benefit the global smart diapers market. The impact of the outbreak has resulted in the breakdown of daycare businesses that were outsourced to numerous agencies and professional child care providers. Despite the efforts of many platforms to provide properly screened caretakers, the fear of the pandemic is expected to push parents to get personally involved in baby care. This is anticipated to have a beneficial effect on the global smart diapers market.
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Regional Landscape
In 2019, Asia accounted for more than half of the world population, and it is anticipated to have the biggest urban population by 2050. Asia, which is home to the world’s two most populated countries, India and China, is anticipated to provide enormous potential for the smart diapers market by adding the largest number of infants during the forecast period. Furthermore, according to WHO statistics, by 2025, 18% of Asia’s population will be over 65 years old. This is an 11% increase from 2010 levels. As families in the region become more nuclear, this is projected to create a tremendous opportunity for the smart diapers market.
The North American smart diapers market is expected to expand significantly during the forecast period. The existence of a large number of nuclear families in the region and a preference for advanced health technology is expected to boost smart diapers market growth in North America.
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