More fantastic ideas for sales promotions

1. To attract customers, use dollar-value discounts

In place of % discounts, use this. This sales promotion strategy substitutes a flat dollar amount discount for a 20% discount by providing things at, say, a $5 or $25 off the entire bill amount. Customers are drawn to flat dollar values because they can quickly calculate how much they would have to spend for a product, but percentage discounts can be ambiguous (unless they’re really significant percentages like 50–70%).

You might want to test which is more effective for your company because you want to choose an offer that appeals to clients and fits within your financial constraints.

2. Experiment with multi-buy sales promotions

If you want to get rid of extra inventory that you’ve stocked up on over the year, multi-buy sales promotions are a terrific choice. This is also why a lot of these types of promotions are used at the end of the year or season. While BOGO is a popular example of a multi-buy promotion, while applying the concept of this deal, you may also include various “bundles” – like 2 for the price of 1 or combos of different products.

3. Provide free shipping discounts to customers to increase sales

If you own an online store, this sales marketing concept is very important. One of the last barriers standing in the way of individuals finishing their orders is shipping. Did you know that over 60% of customers remove items from their shopping carts because of higher shipping costs? Since they can’t try the products on or see them in person, they are also more likely to buy when they know they can return the items for free. Even if they are regular clients, you might dramatically improve overall sales and more than make up for delivery costs by collecting a tiny additional fee.

4. Implement the “try before you buy” policy in your online store.

The “try before you purchase” promotion concept is another highly well-liked one among online store owners. This seeks to overcome the biggest obstacle to conversions, which is that shoppers can’t touch and feel things before making a purchase.

Give your customers the opportunity to try your product before they buy it by sending a product to their home for a little price; alternatively, they can choose to merely pay for delivery, as is customary for such promotional ideas. Then, customers are given a limited trial period (at most a week or month), after which they are charged the full price if they don’t return the item.

A great example of a business using trial before you buy is the cosmetics line IL MAKIAGE. They offer customers to complete a survey to select a foundation that matches their skin tone in order to maximise the likelihood that they will keep the product.

Customers have the option to “test before you purchase” after finding a match. This provides people a 14-day trial period to try the product before they must pay the full price if they decide not to do so. and if they don’t return it, they’re charged for the full amount.

5. Distribute presents to customers

The concept of this promotion is precisely as it sounds: customers receive a free item when they make a purchase. If you have a lot of extra inventory of lower-priced things that you wouldn’t mind giving away for free, this is excellent.

You can use this highly effective promotion strategy to increase conversions or pique the curiosity of potential new customers in your goods.

6. Provide free samples of new products so that consumers can try them out.

Giving away free samples is possibly one of the best marketing tactics available, much like providing free goods. Customers can spread the word about a new product and allay any reservations they may have by offering them free samples. Since samples are merely meant to give clients a taste of the product and persuade them to add this product to their next order from you, they are often offered in lesser quantities.

Both physical and online retailers can employ the promotion strategy of offering free samples. Most frequently observed in grocery stores like Costco or Whole Foods, where companies advertise new food items or introduce customers to foods they might not have otherwise considered purchasing.

Ecommerce companies may also do this by providing free samples in exchange for a minimum purchase. By doing this, you can send clients free samples without having to pay for shipping and you can entice customers to buy more items in order to receive the free samples.

Think about employing an animated banner ad on the home page of your website to promote your free samples. This will distinguish your offer from others and excite customers about it. Check out these fantastic InVideo banner ad templates that you can use to enhance your commercials and promote your new offer. And if you want to make creating ads even easier, think about joining up for InVideo for businesses, which also offers customised templates and on-demand video editing. You can get a free demo here.

7. To gain more followers on social media, hold contests and freebies.

One of the most well-liked strategies for brands to interact with consumers and increase their following on social media is through freebies. One technique to achieve this is to run a contest or lottery in which winners must answer a question and tag three to five friends who aren’t already followers of your account.

You’ll acquire publicity for your giveaway if you can enthuse your current viewers. Consider including your most well-liked or rated products in the giveaway. You could even collaborate with another brand to add extra items.

It expands not only the social media reach of your company but also brand recognition among your ideal clientele, and engaged followers are a goldmine!

Source: promotion strategy , promotional strategies