If you know how to use the “platform that offers joy to millions,” it may also put money in your pocket.
In 2020, TikTok had over 689 million monthly users around the world. It is currently the most downloaded app in the planet, with over 1.2 billion active users projected this year.
TikTok is the place to be if your company is targeting Millennials and Gen Z.
Why is TikTok a Good Influencer Marketing Platform?
TikTok is a fun, creative, and engaging app. It’s optimised for mobile devices and provides quick access to material, with short video clips ranging from popular dancing videos to instructional and lip-syncing.
The platform’s one-of-a-kind and smart algorithm can display you exactly the type of material you’re looking for. It can also quickly make user-generated content go viral.
Influencers have quickly recognised the app’s numerous advantages for both consumers and businesses. Invested users have established large audiences and made unique connections with people. Brands that work with TikTok influencers can expand their reach by focusing on people who share their interests.
Working with the proper influencers can help you promote your brand and products in front of a large audience on the internet. Take, for example, Chipotle. Zach King, Zahra, and Avani are among the influencers that have participated in their TikTok influencer marketing campaign.
How to Pick the Best Influencers for Your Company
First and foremost, use TikTok to identify people with whom you want to collaborate in order to get your name out there. You’ll be able to start establishing a dedicated and engaged following right away. To design your strategy, follow these steps.
1. Recognize your target market
You must first have a thorough understanding of who your target audience is before you can begin marketing on TikTok.
Who are you attempting to approach? Who are the people who are most likely to enjoy your content and engage with your brand? Who will finally become a customer? Creating buyer personas for your company might be beneficial.
Make certain you understand:
- What brands do they interact with? (both competitors and non-competitors)
- Which influencers do they already follow?
- Demographics in general
- Characteristics, objectives, challenges, and pain spots that people share
- What you may do to assist them in resolving a specific issue they’re having
2. Have a clear idea of what you want to achieve.
Why do you want to use social media to promote your business? What do you want to put into the process and what do you want to get out of it? Do you want to concentrate on increasing brand recognition? Do you want to try out new services or products? Do you want to increase revenue and ROI by converting more people?
Your top priorities will have an impact on your influencer marketing tactics.
3. Adhere to the Sales Funnel
Another important stage in developing your TikTok outreach strategy and influencer campaigns is to understand your sales funnel.
This is how your marketing funnel should look:
Working with more notable influencers can help you attract your target audience and showcase your company. With millions of regular followers, Addison Rae (@addisonre), Charli D’Amelio (@charlidamelio), and Bella Poarch (@bellapoarch) are fantastic examples.
Consider this: Once you’ve gotten people interested in your business, you need to keep them interested. Maryam Amaria (@maryam.amaria), Sandy Lin (@smallbusinesstips_), Ereka Vetrini (@erekasfood), and Katyaa Golden (@katyaagolden) are examples of medium-sized influencers. You want to narrow down your audience to a group of people who are really interested in what you have to give at this point.
In the third step, you’re looking for customers who have already completed the first two stages. They are aware of your existence and have considered your product or service. It’s now up to you to persuade them to convert or do a specified action. For decision-stage marketing, look for smaller influencers with particular audiences.
4. Take into account your budget
Of course, your budget will determine the influencers you work with and the types of campaigns you execute.
The following are some of the factors that determine TikTok influencer prices:
- Their reach is vast.
- Their participation rate is high.
- Your aspirations and objectives
- How much effort do you expect them to put in?
- Placement of advertisements
- Fees charged by the agency (if applicable)
- The quantity and type of jobs available
- The cost of a TikTok influencer post can range from $5 to $10,000.
5. Pick Your Influencers Wisely
Here are a few additional top ideas to keep in mind when you “browse” for appropriate influencers for your company.
The audience and content of the influencer should be compatible with your brand and beliefs.
The influencer should already have a relationship with and be trusted by your target audience.
Their content should have a high level of engagement on a regular basis.
Their content should be related to your business or niche, either directly or indirectly.
In your sector, the influencer should be a thought leader (or in a closely related industry).
It’s a positive indicator if you’re active on platforms other than TikTok.