The market for holographic images is projected to grow at tremendous CAGR over the forecast period (2018-2027), according to the extensive report by Market Research Future (MRFR). Growing awareness of the use of holography for medical research, medical education and medical imaging purposes drive the market growth. The market is slated to witness high growth owing to rapid adoption of holography techniques by surgeons, academic medical centers, and biomedical researchers. Moreover, technological advances in hologram recording techniques and the availability of tools for interpretation of holographic interferograms should boost its demand in the field of urology, pathology, ophthalmology, and orthopedics. Furthermore, endoscopic holography used for non-contact high resolution and noninvasive measurements inside the human organs will emerge as a popular tool in the coming years.
The global Holographic Imaging market growth is also witnessing rapid developments in 3D dynamic displays due to improvements in laser holographic and electro holographic technologies. Also, the rising demand for holographic projections at marketing events, fashion shows, and conferences is expected to fuel the market growth. In addition, the availability of various types of content and mobile applications has created a need for advanced display technologies, like holographic display, which provide high-performance features with smaller form factors and low energy use. This, in turn, has increased the research and development activities of the holographic display technology in the consumer electronics sector, and the emergence of several market players in this sector too is aiding in market growth. Owing to this, the holographic images market is expanding from aerospace & defense to broader commercial segments, like entertainment, and automotive.
Geographically, the global holographic images market is primarily spread across North America Europe, Asia, and Rest-of-the-World (RoW).
Globally, North America leads the market for holographic images. The North America market is projected to expand at a phenomenal CAGR during the forecast period. The driving factors of North America medical holography market are emergence of holography as a useful technology in representing abnormal 3D structures, increasing adoption of holography in medical and biomedical research and also growth in the applications of holography in medical field.
On the other hand, Europe is the second-largest market for holographic images which is also presumed to grow at a steady CAGR during the forecast period. Increasing awareness about the holographic imaging in medical education, medical research, and medical imaging purposes along with rise in holography techniques adoption by the academic medical centers, surgeons, and biomedical researchers propel the holographic imaging market in this region. Moreover, technology advancements in the hologram recording procedures, also drive the holographic imaging market in Europe.
Some of the key players in this market are Leia (U.S), Holoxica (U.K), EON Reality (U.S), Lyncee Tec (Switzerland), RealView Imaging (Israel), Zebra Imaging (U.S), Ovizio Imaging Systems (Belgium) and many more.
Majority of key players incorporate strategies such as acquisition and mergers, collaborations, and product launches with technological advancement to gain a competitive edge over others and strengthen their presence in the global market.
The holographic images market is segmented on the basis of application, type, and end user.
On the basis of applications, the market is segmented into surgery assistance, surgery preplanning, interventional cardiology, digital intimacy, and other medical applications. The holographic imaging allows surgeons to see an individual’s anatomy without cutting into the body. There are numerous startup companies that are developing holographic imaging products for surgery, thus immense demand for this technology in surgeries worldwide has propelled the use of this technology in healthcare for surgeries.
By type, the market is segmented into Athos, health patch, skin sensor, Hexoskin, smart tooth, flexible energy-harvesting sensor, and others. Numerous applications for Hexoskin include healthcare, chronic disease management, sleep medicine, security & defense, and space exploration missions. Thus, increasing demand by professionals and healthcare practitioners with pushes this segment to grow globally.
End users of the holographic images market include hospitals, clinics, research centers and others. The holograph technology has been increasingly adopted by research centers and surgeons, as holograms allow doctors to undertake extensively minute colonoscopies virtually, eliminating the need of a physical testing procedure. Moreover, the increasing prevalence of cardiovascular and neurological disorders among the growing global geriatric population will spur holographic imaging market growth.
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