In large cities, we are seeing more and more frequent use of communication screens. Why such an interest? Is this a good thing? The dynamic display seems to be favored over the traditional display.
Our paper supports outdated? However, both screens and static displays have advantages and disadvantages. As an expert in digital signage, we explain the reasons for this development. That’s why we decided to give you a comparison between the dynamic display and traditional display, based on different criteria.
CRITERION N°1: EASE OF INSTALLATION AND REALIZATION
Traditional display relies on the creation of visual aids. These supports must then be printed to be displayed. Outside the printing, the field is strict to ensure the final result. Especially since depending on the printer, the printing and production constraints may vary.
In addition, the static nature of the paper supports implies an important graphic reflection to synthesize the message in a single visual. This vision must be able to be powerful to attract attention to the mass message. It must also be easy to decipher because depending on the location, the reading time can be very short.
This is why the realization of this vision involves fairly advanced graphic design skills to ensure certain visibility. However, nowadays there are many creation offers and graphic design templates. These are, in some cases, accessible free of charge (cf. Freepik ) or subject to a subscription (Adobe formula).
Digital signage: Video increasingly easy to access
The use of dynamic displays is mainly based on the use of video. This seemingly difficult to produce medium hinders many professionals. While a commercial does not necessarily need to look like a Hollywood production to be effective. On the contrary, simple animations are often more impactful and easy to read. This is all the more true when the reading time is reduced.
Today, there are many applications on the market (sometimes free) allowing you to make your video montages. In addition, the demand for video has increased so much that there are many service providers in this area.
Finally, we are increasingly confronted with screens daily. Outside communication, the screen does not work so differently from those that we can have at home. Controlling an SMD Screens is just as simple as controlling a television. They broadcast what no source sends them.
In addition, they offer the possibility of being programmable to ensure timely delivery and therefore allow better targeting according to the time of the day/week/year.
CRITERION NO. 2: PRODUCTION AND POSTING DEADLINE
As mentioned above, the production of printed display media involves a whole production process. From graphic design to installation and printing, there is a certain amount of time to take into account. It is, therefore, necessary to anticipate these associated deadlines when developing your communication campaign.
Although some big names in Web-to-Print are trying to reduce these delays. It generally takes 1 to 2 weeks for production and delivery. Added to this is the time for graphic production and validation of the model, which can go from simple to double.