With time, the preference of consumers is changing; therefore, retailers are taking different initiatives to upgrade the shopping experience. The retail sector needs to manage multiple departments, and handling large warehouses and stores is a complex task, thereby driving the requirement for smart automation in the sector. An electronic shelf labeling (ESL) system offers flexibility and precision in operating stores, as its centralized control permits store owners and managers to have easy access to updates and save time. Consequently, retailers are adopting these systems as they help them gain an advantage over competitors.
Another factor driving the electronic shelf label market is the increased efficiency of warehouse, inventory management, and physical store management this technology offers. Moreover, retailers are getting encouraged to adopt automated systems as they save expenses and efforts. With the help of automated systems, the entire process of taking the order, scheduling the delivery, displaying product information, and managing the entire process by monitoring the execution becomes easier and quicker. Thus, the demand for ESLs will grow in the coming years as they are important for retail automation.
Read Full Report: Electronic Shelf Label Market Revenue Estimation and Growth Forecast Report
Among the various types of these systems, full-graphic E-paper displays remain the most popular. According to P&S Intelligence, it is due to the fact that these variants can project graphical objects and they are highly energy efficient. Moreover, LCD ESLs are expensive, which makes them less popular, especially among medium-sized retail chains and individual shop owners. As a result, LCD variants are majorly used by large supermarket chains, such as Walmart, Reliance Fresh, and 7-Eleven.
ESLs use a number of technologies to communicate with the retail store mainframe, among which the preference for near-field communication (NFC) is expected to rise the fastest in the coming years, as it permits contactless and fast data transfer between devices. Moreover, the NFC technology is now often factory-integrated into point-of-sale (POS) devices and smartphones, thereby making its adoption in the wider retail ecosystem easier. Hence, in the coming years, an increasing number of ESLs in small and large retail stores will use this technology.
