Research Nester published a report titled “Aromatherapy Diffuser Market: Global Demand Analysis & Opportunity Outlook 2028” which delivers a detailed overview of the aromatherapy diffuser market in terms of market segmentation by product type, by technology, by application, by distribution, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis, and Porter’s five force model.
An aromatherapy diffuser is used to spread the aroma of essential oils or any fragrant ingredient in a room or a particular area.Aromatherapy uses plant resources and aromatic plant oils, including essential oils, and other aroma compounds for refining psychological or physical well-being.
The aromatherapy diffuser market is expected to observe an attainable high CAGR during the forecast period, i.e., 2020-2028. The market is segmented by product type, technology, application, distribution, and region. Among technologies, the ultrasonic diffuser segment is projected to lead the global aromatherapy diffuser market. This is attributed to factors such as, its property to maintain the therapeutic properties of essential oils and creating a pleasing atmosphere. Ultrasonic diffusers use electronic frequencies that create vibrations in the water, breakingdown the essential oil into microparticles, thus, diffusing the oil into a fine mist.
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Regionally, the aromatherapy diffuser market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
North America is anticipated to dominate the global aromatherapy diffuser market owing to reasons such as growing augmentation of aromatherapy diffuser production companies, accessibility of various types of diffusers, and increasing consumption of aromatherapy among people of this region.
Europe has been recording significant growth in the global aromatherapy diffuser market. This growth is attributed to rising health concerned individuals in European regions.
Asia-Pacific is projected to be the fastest-growing market with lucrative opportunities during the forecast period owing to the huge presence of unregulated markets in growing economies and rising disposable income.Developing nations in the Asia-Pacific region, such as India, China, and Japan are estimated to witness significant growth opportunities with rising usage of diffusers among households and growing health and wellness business.
The markets in the Middle East and Africa are also anticipated to witness an upsurge in the regional product demand owing to the accessibility of oils obtained from many healing plants originated in the region.
Preference among consumers towardsaromatherapy diffusers owing to its numerous health benefits to boost the overall market growth
The popularity of lifestyle trends that encourage health such as aromatherapy and meditation are performing as significant growth drivers for the overall aromatherapy diffuser market.Aromatherapy diffusers have numerous health benefits such as it helps in uplifting the mood, helps in sleeping, in relaxing, provides aid in pain relief, improves cognitive function, and many more.
Additionally, growing awareness for aromatherapy and customization as per customer’s requirements are also fuelling the global market demand.
However, stringent protocols for harvesting and cultivating aromatherapy diffusers, the limited availability of raw materials such as essential oils,high capital cost, presence of unregulated markets, and a threat to the environment may put a burden on the global aromatherapy diffusers’ market growth.
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This report also provides the existing competitive scenario of some of the key players of the aromatherapy diffuser market which includes company profiling of Hubmar, Scentsy, Inc., NOW(R) Foods, ZAQ, Aromis Aromatherapy, SpaRoom, Greenair, Young Living Essential Oils, KAMPES, Puzhen. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials, and recent news and developments. On the whole, the report depicts a detailed overview of the aromatherapy diffuser market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market-centric strategies accordingly to the ongoing and expected trends in the future.
