Original Title: Analysis and Prospect of China’s Customized Tourism Development (Part I) With the continuous improvement of people’s consumption level and education level, the continuous improvement of various tourism facilities and conditions, and the application and popularization of various new technologies with the Internet as the core, tourists are more pursuing the individualization and uniqueness of tourism, and paying more attention to the quality and experience of tourism. In this context, customized tourism has emerged and become an important force in the tourism industry. Customized tourism plays an extremely important role in satisfying people’s good life. At present, China’s customized tourism is in a period of rapid development, but its potential is far from being exploited. By analyzing the development status of customized tourism in China, this report combs the existing problems, puts forward the path of optimizing the development, and looks forward to the prospect of customized tourism in China, which will be conducive to the healthy and sustainable development of customized touri sm in China. Analysis and Prospect of Customized Tourism Development in China (Part One) Over the past 40 years of reform and opening up, China’s economic and social development has made rapid progress, and many new situations and trends have emerged in the development of various undertakings. At present, the main social contradictions in our country have been transformed into the contradiction between the people’s growing need for a better life and the unbalanced and inadequate development. People’s pursuit of a better life is becoming more and more urgent, especially the demand for individualization, differentiation and quality. During this period, China’s tourism industry has also achieved rapid development, and various forms of tourism have emerged. In recent years, the proportion of traditional tourism forms in the overall tourism business has been decreasing year by year, and the tourism market is gradually changing from a seller’s market to a buyer’s market, but traditional tourism still occupies a dominant position. However, due to the different understanding of tourism products or services between tourism suppliers and consumers, the contradiction between supply and demand is still prominent. With the continuous improvement of Chinese people’s consumption level and education level, coupled with the continuous improvement of various tourism facilities and conditions, the concept of leisure tourism is becoming more and more popular. Tourists pay more attention to the quality, depth and experience of tourism, and pursue more individualization and uniqueness. Traditional tourism modes such as group tours have been unable to meet the needs of tourists at a higher level. The emergence of customized tourism is just in line with the pursuit of personalized and autonomous tourists. At present, customized tourism has become a hot topic. As far as the current development is concerned, the proportion of customized tourism in the whole tourism product and service system is relatively low, and it still has great potential for development. But at the same time, there are also many problems in the development of customized tourism, such as the divergence of understanding of its connotation and extension, its positioning in the whole tourism products and services, the dilemma of mode innovation, and the slow speed of market development. Based on the current situation of customized tourism in China, combined with the problems in the development process, this paper will further explore its development trend. First, the concept of customized tourism (1) The development process of customized tourism in China With the sustained and rapid development of China’s economy and society and the extensive popularization of tourism activities, the scale of tourism market groups is expanding day by day, the status of tourism in people’s daily life is constantly improving, and tourists’awareness of tourism is becoming more mature, and tourists are more pursuing diversified and personalized tourism. More and more attention has been paid to the cultural and spiritual experience in the process of tourism, which has prompted tourism enterprises to constantly innovate tourism products or services, promote new tourism modes and formats, and provide a good environment for the rise of customized tourism. Expand the full text From the perspective of historical process,bespoken tape measure, from 1990 to 2000, Chinese people’s willingness to consume tourism continued to grow, and group tourism was the most important mode of tourism in this period; from 2001 to 2013, China’s economy developed rapidly, the number of high-income groups increased year by year, and high-end customized tourism agencies began to sprout and gradually explore; By 2016, with the growing of high-income groups, group tours and self-help tours have been unable to fully meet the personalized needs of this part of the group, so customized tourism began to grow and expand; after 2016, a large number of organizations related to customized tourism have emerged, tourists’awareness of customized tourism has been continuously improved, and customized tourism has entered a period of rapid development. (2) Definition of Customized Tourism At present, there are relatively few systematic studies on customized tourism, and the definition of customized tourism has not yet formed a unified understanding at the academic level. Generally speaking, customization means that producers produce or design products or services that meet the individual needs of consumers according to their different needs, and often require consumers to participate in the process of product or service production. The definition of customized tourism presents a trend of contention among a hundred schools of thought. Some researchers have proposed that customized tourism is a high-end tourism mode dominated by tourists. According to the individual needs of tourists,bra measuring tape, tourism enterprises design and produce tourism products or services that meet the needs of tourists. Some researchers hold a similar view that customized tourism is designed and provided by professional tourism consultants according to tourists’specific travel wishes, from the aspects of food, housing, transportation, travel, shopping and entertainment, to provide high-end tourism products or services that fully meet the individual needs of tourists. Some researchers also believe that customized tourism is a kind of tourism mode in which tourism enterprises arrange various elements of tourism itineraries according to the needs of tourists, and let tourists participate in the design process of tourism products or services, so as to satisfy tourists’individualized pursuit of tourism experience and ultimately realize tourism value. Customized tourism mode weakens or removes intermediaries, which can provide more personalized products or services for tourists. The above definition of customized tourism has something in common. One is that customized tourism is a form of tourism centered on tourists, and the other is that it emphasizes the participation of tourists. In terms of development, it is the primary feature of customized tourism to emphasize tourists and their personalized needs as the center. In the vision of customized tourism enterprises, every tourist is a subdivided target market. Tourism enterprises are committed to meeting the personalized needs of tourists and regard the needs of tourists as the first priority; Emphasizing the participation of tourists is the continuation of taking tourists as the center, and also further highlights the characteristics of customized tourism different from traditional tourism from the perspective of tourists, that is, the participation of tourists in customized tourism is far greater than that in traditional tourism, and tourists participate in every important link in the overall design process of tourism products or services. When defining customized tourism, most other researchers also emphasize the communication between tourism enterprises and tourists, respect the individual needs of tourists, and pay attention to the participation of tourists in tourism products or services, but some focus on modular design or production, some pay more attention to the budget of tourists, and some highlight the products or experiences around tourism. It can be seen that, on the whole, there is a consensus on the definition of customized tourism in China, but there are still some differences in the detailed design of products or services and process reengineering, so in the actual operation process, many customized tourism enterprises show different styles and emphases. (III) Types and Forms of Customized Tourism According to the nature of different channels, it can be divided into offline customized tourism and online customized tourism. Offline customized tourism mainly includes customized tourism modes for groups and individuals (families). Customized tourism for groups is organized by tourists or relevant organizations. Specific contents such as tourism routes are determined by teams and tourism enterprises. Tourism enterprises provide products or services that meet their requirements according to their requirements; Customized tourism for individuals (families) takes individuals (families) as units to appeal to tourism enterprises, and tourism enterprises give professional customized tourism programs one-to-one. Online customized tourism is divided into B2B, B2C, C2C and other forms according to its different operation modes (see Table 1). Online customized tourism has become a new growth point of customized tourism, tailor measure tape ,bespoken tape measure, and its proportion in the whole customized tourism business is gradually increasing. According to the different service groups, it can be divided into high-end customized tourism and mass customized t). According to the degree of participation of tourists, customized toued Author: Sun Pengyi, Doctor of Management,garment measuring tape, Visiting Scholar, Tourism Research Center, Chinese Academy of Social Sciences. Editor-in-Chief: Song Rui Return to Sohu to see more Responsible Editor:. tape-measure.com
Analysis and Prospect
